ATTRACTIONS & FEC COMPANIES
Supporting Business Development for Attraction Companies including Family Entertainment Centers (FECs) Indoor playgrounds, Edutainment, Aquariums, VR, Sports based & just about anything else in this sector. We have the landlord connections and experience in negotiating deal terms to support your expansion plans.
RESORTS & THEME PARKS
For larger outdoor / indoor Theme Parks, Resorts and other concepts, we are well positioned to support your business development plans. Whether you’re looking to own and operate, JV, manage or franchise, we can help you find the right partners, locations and terms.
IP OWNERS
Whether you’ve got a great Intellectual Property (IP) that’s already an internationally recognised brand, or you’ve got something new that you think has huge potential, we can help you turn your IP into a physical visitor attraction or experience by finding you trusted partners, suppliers and operators to make it happen.
DEVELOPERS & OWNERS
Whilst you probably already have some connections in the Entertainment sector, you’re looking for something new and exciting to fill a space in your development – something that will set you apart from the competition. We know which brands and concepts are in the market and their operational capabilities.
About
Location Based Entertainment Specialist
Scallywag Entertainments Limited, is a Hong Kong based Consulting Company supporting companies working in the Location Based Entertainment (LBE) Sector, focussing on the Asia Pacific Region. Scallywag Entertainments will help Intellectual Property (IP) owners, Entertainment, Attraction and Resort companies looking to open or expand in the region, as well as Developers seeking entertainment concepts.
Oliver Cully, Founder & CEO at Scallywag Entertainments Limited, Leverages his 17 years of commercial real estate experience, 15 of which have been in Asia, the last 5 years of which have been in the Entertainments sector, where he drove business development in APAC for Merlin Entertainments, a company that has more that 120 of the most recognised and visited Attractions and Theme Parks around the World. He is well placed to provide support and advice across a wide array of areas including roll out strategies, site search and deal negotiations, as well as introducing potential partners for franchise or management agreement deal structures. Please reach out and connect if you think Oliver and Scallywag Entertainments may be able to help you with your business.
Services
Our goal is to acheive the very best for our clients in Location Based Entertainment through excellence in service delivery
MARKET KNOWLEDGE
Having a good understanding of the market in which you are entering or expanding is essential for good business planning, as well as successful delivery and operations. Oliver has deep Market Knowledge across the Global Attractions industry in addition to local market real estate across the APAC region built up over 15 years in-region across multiple real estate sectors and disciplines. Scallywag Entertainments is able to leverage this knowledge for the benefit of our clients. We also have strong connections within the relevant research sectors that can be leveraged in case clients are looking to take a deeper dive into any specific market.
TARGETED STRATEGY
Developing a clear strategic business plan before entering a new market is essential to ensuring we are working to a coherent expansion program. Given the size of the APAC market and the dozens of opportunities that may present themselves, it is essential to have a targeted strategy to maximise effciency, speed to market, cost control and longevity. Scallywag Entertainments can support you in preparing a carefully constructed roll out strategy that will position you for success
PLANNING & PREPARATION
Ensuring we are fully prepared to sell your business or project to the market is as essential as having a clear business strategy. Scallywag Entertainments can guide and help you prepare all the information and presentation materials we will need to have the maximum impact and create the highest levels of interest from the market. We know what you will need to include, and what potential partners will expect to see.
CONNECTING
One of Scallywag Entertainments’ key roles is to connect. If you’re an IP owner or an attraction company, it’ll be to connect you to partners, developers and suppliers. If you’re a developer, it’s be to connect you to attraction companies and operators. Scallywag Entertainments has built extensive connections across the Attractions, Theme Parks, Leisure and Real Estate sectors as well as with local Government organisations in China and elsewhere. We can provide our clients with quick access to the movers and shakers who can make things happen and bring projects to life.
SITE SEARCH
Identifying the right site for your Attraction, FEC, Theme Park or Resort can be a daunting task. There are so many opportunities, that sometimes even knowing where to start is itself a challenge. And how can you know who is trustworthy, reputable and actually has the ability to deliver? Leveraging our extensive site search experience, we can help you navigate the market by driving a transparent and effective process in identifying sites and assessing the pros and cons, risks and opportunities of each before shortlisting and moving forward with the best option.
NEGOTIATIONS
When you enter negotiations with a potential partner, developer or attraction company, it’s essential to a have a good understanding of the opposing party’s aims and expectations, as well as what they will and won’t be willing or able to do – this applies both to the high level commercial negotiations and also to the detailed lease, JV or project development negotiations that will come later. This knoweldge is built up with experience – Oliver’s commercial real estate experience goes back to 2003 since when he has completed well over 100 real estate transactions across every major market in the Asia Pacific region including China, India, Singapore, Japan, Korea, Vietnam, Philippines, Indonesia & ANZ. In the more recent past three years, Oliver has negotiated some of the most challenging Visitor Attraction projects ever, managing complex commercial and licensing issues providing him with a rare level of experience and track record in the industry.
EXELLENCE IN DELIVERY
Scallywag Entertainments is about delivering results for our clients to enable them to open first class visitor attractions and leisure experiences. This is done by ensuring our process is as smooth and well managed as possible. By consistently developing processes and learning, the aim is to win repeat business from clients delighted with our work and trusting in our relationship. Oliver has built his track record in project and transaction delivery working as New Business Development Director for the World 2nd biggest Location Based Entertainment Company – Merlin Entertainment, whilst also working as a Consultant for Fortune 500 companies such as Microsoft, Citibank and The Walt Disney Company. These companies pride themselves on excellence, and they require the same of their Consultants. Oliver brings this same experience and discipline to Scallywag Entertainments.
CREATIVE SOLUTIONS & POSITIVE THINKING
Creative Solutions are at the core of Scallywag Entertainments – critical in an industry that is complicated, challenging and constantly changing. Creative solutions are needed everyday when navigating the World of Location Based Entertainment business development in Asia. Lastly Positive Thinking – real estate or partnership deals can get very challenging at the best of times; however when you apply these challenges to developing markets, things at times can get frustrating. Remaining positive and solutions-oriented is essential to managing issues and getting things back on track when they do occasionally go off the rails. These are traits Oliver brings to Scallywag Entertainments and hopefully soon to your company too.
Testimonials
Here’s what some of my clients have said:
I worked closely with Oliver over a three year period while managing The Walt Disney Companies’ real estate in Asia Pacific. Oliver was one of my first calls when Disney encountered a complex real estate issue. He was always responsive, solution oriented, and conducted business with the highest level of transparency and integrity.
Brendan Miller
Former Walt Disney Commercial Real Estate Management
Thank you for the support provided to Camp Beaumont in helping us establish our two school partnerships this summer (2020) in Hong Kong – we couldn’t have done it without you. Scallywag’s initial market research report and recommendations were invaluable to us in helping us set our strategy for market entry and to communicate the opportunity internally. Your ability to communicate the values or our brand and expertise in the summer camps sector as well as your strong relationship building abilities were effective in enabling us to set up our first ever Camp Beaumont partnerships outside of London, and giving us a good base from which to build our business in Asia. Thank you again and we look forward to continuing to work with you as we grow our partnerships in Hong Kong and elsewhere in the region.
Patrick Harmon
Managing Director, Inspiring Learning, Asia
On behalf of Barco Themed Entertainment Division, thank you Olly and Christina for your hard work on the recently completed market survey, analysis and direct interviews. This project has given us very valuable insight into the competitive landscape, the decisions being made by our customers and their advisors. It has enabled us to identify some clear actions to help us improve how we engage with the market as well as highlighted several areas in need of further examination. We are looking forward to working together again on further research.
Leander Werbrouck
Strategic Marketing, Segment Manager ProAV, Barco
Contact us
If you have a specific project you would like to discuss or a more general enquiry about our services and capabilities, please contact Oliver using the form below.
Scallywag Entertainments, Three Commas, Flat C, 7/F, Kwai Bo Industrial Building, 40 Wong Chuk Hang Rd, Hong Kong
+852 6117 6160